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Interview Road Map
Introduction
by Peter Langlois,
author, ‘The Interview Road Map’ and
co-author, Weekly
Restaurant Connections
Benjamin Franklin, arguably the most revered of American
Revolutionary intellectuals, was also one of the busiest. Living life to
the fullest as an inventor, a diplomat, a writer and more, Franklin shared
his secret to success in one of his simple mottos: “Plan your work. Work
your plan.” An interview is a business meeting and must be approached as
such from the candidate’s point of view. You can demonstrate the traits
that employers desire by conducting this process in a business-like
manner.
We will be reviewing strategies and tactics that, when
followed, have helped thousands get the jobs they really wanted. The most
critical aspect of any business plan is knowing your goal. Would it
surprise you to learn that the goal of interviewing isn’t to get the job?
The pertinent objective is to get a “job offer.” Successful candidates are
those who obtain several offers from which they can choose the one that
best suits their skills, personality attributes, financial objectives, and
so on. The ultimate goal is to receive a number of “offers,” not merely
one!
A common mistake in developing any strategic plan is
failing to recognize both current and potential competitors. Applying
common sense, is it reasonable to assume that you are the only candidate
who would desire a prized position? Certainly not! Therefore, you must
research the company to acquire better intelligence, prepare more
thoroughly by practicing your interviewing skills, convincingly
demonstrate your strengths throughout the process, and be positively
persistent in reaching your goal. And what is the goal? To get the offer!
A second strategic error is failing to recognize the
environmental factors. A candidate who develops his/her own rules to
conduct the interview is doomed to failure. When in doubt, remember the
Golden Rule of business: “The one with the gold makes the rules.”
Understanding that you are an invited guest who is expected to abide by
the “rules of the house” is a significant advantage over competitors who
fail to recognize this critical element. While you may already know who
will make what you deem is the critical decision to extend an offer, would
it surprise you to learn that a number of company employees may have veto
power during the process? Being unpleasant or unprofessional to a
receptionist or administrative assistant can sabotage or undermine your
best plans. To succeed you must make a serious commitment to develop a
winning formula, and then execute it flawlessly. Borrowing a phrase from
one of football’s coaching icons, Vince Lombardi, when it comes to
interviewing: “Winning isn’t everything, it’s the only thing!”
The Road Map to Success includes these elements:
I. Qualifications
II. You’ve Got to Know the Rules to Play the Game
III. To Win, Eliminate These Common Errors
IV. I’ll Ask the Questions, You’ll Give Me Your Answers!
V. Gather Information, Prepare Your Plan, Practice,
Practice, Practice
VI. Show Your Stuff!
VII. I Got the Offer, Now What?
VIII. “Woe is me!” Now What?
I. Qualifications
There is always a list of “minimum” skills that any
candidate must meet to obtain an interview. If a position “requires” a
culinary degree or a bachelor degree, you’ll be disqualified without
meeting these minimum threshold requirements. Masters degree optional is
not a minimum requirement. In fact, being over-qualified can be a
disadvantage. Having met the minimum qualifications, you must focus on
orally demonstrating a mastery of skills in that area.
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Companies want to see the candidate demonstrate a
serious interest in the company. Failing to visit the company’s Web site,
for example, would be a deadly mistake. It’s important to tell the company
representative that you like their products, what advantages you see they
have over competitors, and so on. If you don’t have positive things to say
about the company, why would you be interested in working with them? Only
by researching the company can you identify keys to their success. Always
balance your research by visiting a location whenever possible.
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A genuine positive attitude is crucial. Describing
positive events and achievements in your career, education, or personal
life show how you’ll interact with current employees. Being superficial,
phony or negative will eliminate you from consideration. Skilled
interviewers can spot a fake in an instant!
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Interviewers generally use soft or subtle questions to
determine if a candidate will stay with the company. After all, why spend
all this time and money to hire someone who will leave after a few months
on the job? “Why are you looking?, or “What are you looking for in a new
job?”, are both questions that probe this subject. A candidate must
indicate long-term intentions. For example, an answer that mentions
positive aspects of previous employment, and indicates a desire for even better opportunities is
appropriate. Certainly, expressing an interest in career path
opportunities sends a message of greater commitment than merely saying
you’re interested only in the current position for which you are
interviewing.
II. You’ve Got to Know the Rules to Play the Game
While each interview takes on a life of its own, certain
ground rules are standard. Here are a few tips.
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The human resource department of every organization is
charged with screening or qualifying candidates. You should cheerfully
establish a rapport and cooperate with human resource representatives. If
requested to fill out an application, do so carefully and completely. Take
care that dates on your resume and the application match exactly.
Inconsistency sends up a red flag. Under no circumstance should you say
that “all this information is on my resume.” Do you really think the human
resource rep doesn’t know that already?
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Maintain a positive attitude and take responsibility
for presenting your accomplishments and achievements in a terse, strong
manner. You should take the initiative to present what you have learned
from past mistakes, rather than allow the interviewer to surface problems.
For example, you should say that I now have the maturity to see that both
the company and myself will benefit from a long-term relationship.
Interview with confidence, and do not make excuses for past poor
performance.
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No jokes! The bottom line here is that you have a
greater chance of offending someone than making them laugh. Did you here
the one about the guy who didn’t get an offer because he told a tasteless
joke?
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Do not discuss your personal problems. Focus on job
responsibilities and your abilities to contribute to the company.
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When asked to expand on your answer to a question,
mention specifics like fixed and variable costs, net profit, sales
percentage increase, names of people who mentored you, people whom you
developed. These add validity to your presentation.
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When the interview is over, it’s over. Accept that the
interviewer’s time is valuable and not to be wasted in social chit-chat.
Exit gracefully, thanking the interviewer for the opportunity and
acknowledging everyone else who assisted you in the process, including the
receptionist.
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Make specific notes that summarize the interview within
30 minutes. These notes form the basis for the mandatory thank you note
you will write and/or e-mail that evening.
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There is no acceptable reason for not writing a thank
you note.
III. To Win, Eliminate These Common Errors
Remember that your interview is a business meeting, and
your purpose is to persuade the company to make you an offer.
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Don’t underestimate your competitors! Never think for
one moment that the company has no other choices. One of the human
resource rep’s objectives is to identify several qualified candidates.
Presenting only one candidate to the hiring authority does not reflect
nearly as well on human resource as presenting several. Therefore, be
mindful that other candidates with the same skill sets as yours are likely
to be interviewing for the position in which you have an interest.
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Don’t think your resume is a selling tool! You must
verbally market yourself and convince each person in the interviewing
process that you are worthy of an offer.
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Don’t think that the hiring authority is the only
important person in the process. While others may not have the ability to
make the offer, they each intrinsically have a veto vote. A careless
remark to an administrative assistant or receptionist could end up being a
deal-breaker.
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Don’t ask what’s in it for me questions. Until you get
the offer, there’s nothing in it for you! You should focus on what you can
contribute to the company. Your research should have already revealed the
general financial parameters and benefits that go with the position. A
review of those issues will only be appropriate after you have received an
offer.
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Don’t be boastful or modest. Discussing accomplishments
without indicating others contributed to your success indicates
unwillingness to share success with others. Given the team-building
culture of most organizations, sharing success with others is a key
personality trait employers seek. On the other hand, failing to point out
the importance of your contribution to a team effort makes you appear to
be a follower rather than a leader. Companies are not looking for sheep!
IV. I’ll Ask the Questions, You’ll Give Me Your Answers!
Remember that your role in the interview is primarily to
answer questions. When challenging questions arise, an experienced
interviewer can quickly sense stalling tactics that indicate a lack of
preparation. Repeating the question, fidgeting and answering a question
with a question are tactics that speak to a lack of readiness. Some
questions are so difficult that they warrant review before starting the
actual preparation process. Here are some “tough” questions, some of which
will surely be posed during your interview.
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Tell me a little bit about yourself. This is the
typical ice-breaker that starts most interviews. This is not an invitation
to tell your life story, but a call for three or four statements of
highlights. This is a transition to the interview, not the real deal. This
is the “let’s get comfortable with one another period.” Do not expound.
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Why are you interested in our company? This is a
probing question. How you answer indicates how you prepared for the
interview. You should specifically mention several things that demonstrate
you’ve invested time in the research process. For example, “My research
has shown that your company is the growth leader in the casual segment of
companies with 200 operations or more. The fact that XYZ Investments is a
partner in the funding of your growth plans indicates you’ve met
challenging criteria. Since I am looking for a long-term opportunity that
will reward top performance, your company is very attractive to me.”
Contrast this with “I’ve heard some good things about your company” or “My
recruiter said you were interested in my resume.”
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Why are you considering leaving your current company?
Again, this is a probing question. The interviewer is looking for an
indication that you intend to build a career at his/her company. This is
the time to say what positive experiences you’ve had at your present
company, and how you’ve grown as a consequence. Do not say negative things
about your current company. You should tell the interviewer that you are
looking for a better career opportunity. While every company has its
pluses and minuses, including the company with which you are interviewing,
expressing negative feelings is deadly.
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How do you feel about working overtime? It’s unlikely
the company expects everybody to work overtime every day. This question is
probing to see if you are a clock watcher, or if you’ll occasionally meet
a deadline that requires extra effort and time. A good answer is that you
think it’s reasonable to expect that some projects will require an
extraordinary commitment, and that you’ve learned a great deal by
participating in such efforts in the past.
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How would your co-workers describe you? How would your
supervisor describe you? These probing questions are used to determine how
you communicate across multiple levels.
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You should refer to people you have asked to serve as
references. It is not unusual for a recruiter to use your exact words when
checking to see if your references verify you have a good grip on how
others view you.
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Are you willing to travel? Flexibility and honesty are
the keys to answering this question. If you are open to occasional travel,
you should say so. If excessive travel has placed a burden on your family
in previous jobs, don’t indicate that you’re willing to be on the road 50
percent of the time. You would just be setting yourself up for failure. On
the other hand, if travel fits well with your lifestyle, you should let
the interviewer know that. The interviewer may be asking this as a career
track question. Perhaps future growth opportunities require more travel.
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Will you relocate? This may be another career track
question. You should already know if the position for which you are
interviewing is local or not. Indicating a willingness to relocate for a
great opportunity is a reasonable answer.
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What questions do you have? This is the time to ask
probing questions about company plans to identify places where you would
be able to contribute. “In which areas of the country will you be
developing your new stores?” is a good question. Or, “Tell me about how
you develop work teams here at the XYZ Company.” Or, “Do you see any
project teams in which my skills could add value for the company?” This is
not the time to any questions that are not job-related.
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What are your salary expectations? This is not a
“trick” question. Your research should have surfaced what the salary range
is for the position, and you shouldn’t be interviewing if the salary is
unacceptable. A good answer is that “I am currently making x with the ABC
Company, and I’m looking for a better opportunity. I consider career path,
benefits, location and so on as part of the overall package, not just
salary.”
V. Gather Information, Prepare Your Plan, Practice,
Practice, Practice
By now you’ve figured out, you’re going to need to do
more and know more than your competitors to get the offer you’re seeking.
But more than that, you’re dependent upon your interviewing skills being
more impressive than your competitors.
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Gather as much intelligence as you can about the position
in which you have an interest and the company with which you are
interviewing. Historically, the library has been a great resource. Today
using a computer is the best choice. If you know the company Web site
address, simply go to it. If not, use key words until you find it.
Bookmark the site so you can come back to it with ease. A company Web site
contains a library of information including: general job descriptions,
salary ranges; benefits; press releases; financial reports; profiles of
key executives; investment information; store locations; company
newsletters; community outreach programs, and much more. Bear in mind that
the site is a marketing tool for the company and shows it in the best
light it can, so balance your information by visiting competitors’ sites,
reviewing current news in magazines and periodicals. The
RestaurantU.com Hospitality Companies
page contains links to numerous industry
sites, including leading hospitality companies and organizations. Bookmark
this site. Review the entire site to identify which resources are
appropriate for your search. Be sure to take an electronic visit to the
National Restaurant Association website via the link on School Hot-Links.
Here you’ll find a wide breadth of industry information, including a
listing of industry publications. This is a vital stage in the
interviewing process and demands significant quality time.
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Analyze and master key facts about the company. Think
about this: This is one of the most important business meetings you’ll
ever have. Shouldn’t you be as well prepared as you can possibly be? A
command of information about the company makes you comfortable that you
are choosing a company in which you can perform well and excel. Your ease
in expressing knowledge about the company makes a very favorable
impression. Lastly, remember your competitors? They are doing this to get
ready just like you. Whoever masters the information will have the best
chance at getting the offer. Don’t let a competitor out-work you!
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Prepare a list of questions that you expect the
interviewer to ask. Refer back to the previous sections, and prepare to
answer all the questions identified, including the most difficult ones.
Write down the questions and your answers. Practice answering these
questions. Use a buddy, a video cam, a mirror and so on. If possible
record a dry run of your mock interview and look for ways to improve your
presentation skills. You’ll build confidence with each practice session.
We suggest you start by doing this in a familiar setting and then graduate
to one in which you are at least somewhat uncomfortable. On interview day,
you’ll most likely be visiting the firm for the first time, so practicing
in an unfamiliar environment will make that transition easier for you. The
goal of practicing is not to memorize “canned” answers, but to make you at
ease so you can answer questions in a natural manner.
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Prepare a list of questions that you will ask the
company. Prioritize these questions so that your most important ones are
asked. We suggest no more than five questions, none of which should me the
“what’s in it for me type.” Here are a few examples:
1. What traits make a person successful here at the ABC
Company?
2. What training is provided to prepare me for my first
assignment?
3. Do you have a mentor program and how does it work?
4. What community service projects does the company
support?
5. Though I understand the responsibility to perform in
whatever position you might offer, what is the typical career path someone
like me would follow?
6. Based on performance, where can I expect to be in five
years? In ten years?
These questions indicate a long-term interest in the
company. During this facet of the interview, you may get answers that
increase or decrease your interest in the company. It’s important to
remember that you are interviewing to get an “offer,” not to agree to take
the job. You may get better or worse answers at another company. When
you’ve interviewed with a number of companies you’ll compare offers. In
the very beginning, we said we are looking for the “near-perfect” company,
just as the company is looking for the “near-perfect” employee. Utopia and
Eden are concepts! Reality is that every company and every candidate has
pluses and minuses.
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Develop criteria and a scorecard. Before you go to an
interview, you must develop a weighted list of what you consider to be the
vital statistics to help you determine which of your “offers” is best.
Below are eighteen criteria to consider. Pick out ten of these and decide
which is most important and which is least. Assign a total point score of
100. Your top criteria may be worth 20 points and your tenth worth two.
All together these must add up to 100.
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independent decision-making encouraged
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mentoring program for new hires
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continuing education
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allows for a balanced life style
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work site close to residence
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salaries equal to industry standard
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annual reviews based on performance
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opportunity to travel
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opportunity for independent work
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group project
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recognition programs for top performers
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high level of activity required
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social interaction
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medical benefits, 401 K, stock options
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leader in its industry
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high-growth company
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turnaround company
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measured, sustained growth company
You’ll use this scorecard later to grade your offers.
What’s a great grade? Anything 90 or over is “near-perfect.”
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Plan how you physically present yourself for the
interview. Business attire is the order of the day. Women should wear a
skirted suit or dress with a matching jacket, neutral-shaded sheer hose,
and pumps. A minimum amount of make-up is appropriate. A woman should
carry either a purse or a briefcase. Men should wear a conservative
business suit, white shirt, contrasting tie, polished dress shoes,
over-the calf socks and a belt that matches the shoes. While long hair and
body piercings are socially acceptable, they are not in order here. You
need to look your professional best. Your competitors will.
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Prepare your references. You can’t afford a bad
reference! You should contact potential references to insure they will
speak favorably on your behalf. Share how important a good reference would
be to your chances of receiving an offer. Ask them candidly if they feel
comfortable being your advocate. If they are hesitant, find someone else!
Four or five references, business and personal, will be sufficient in most
cases. Obtain current phone numbers where the references prefer to be
contacted and times when they are most likely to be available. Note all
this on your reference list. If you do not want a current or prior boss
contacted, you should say so up front.
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Portfolio: Prepare certificates, papers and projects
that demonstrate your skills. Compile these in a portfolio that you can
carry with you to the interview. Portfolios are particularly helpful if
someone has little work experience but may have completed relevant
projects that show the kind of skills the interviewing company values. In
the case of a candidate who, for example, is interested in a menu
development position, previous examples of menus developed elsewhere
provide visual effects that enhance oral descriptions.
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Plan to go to the interview alone and arrive early. Take
four additional copies of your resume with you, a list of references, and
your list of questions. This is all about demonstrating confidence and
interest, and getting comfortable in unfamiliar surroundings. Allow time
to fill out an application or other paperwork. Your resume and whatever
paperwork you fill out must match. Use a copy of your resume as a guide in
filling out forms. You want to be at ease and confident. Remember to be
kind and sincere to the receptionist. She has veto power.
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Allow ample time for interviewing with several people.
In many cases today, team hiring is the norm. It is not unusual to
interview with your perspective boss, a potential peer, a human resource
manager and the chief executive of the firm. If you do not allow time for
a series of interviews, you will be at a disadvantage to competitors.
Plus, when you say you have another commitment, the company automatically
feels devalued. Aren’t they the focus of your attention? They must be
today.
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Get a good night’s sleep! You can celebrate later.
VI. Show Your Stuff!
No two interviews are the same. Here we’ll review some
typical scenarios. It is common for interruptions and changes to occur
during the interview cycle. Handling these changes calmly reflects on how
you might handle yourself in similar circumstances with the company.
Remember, you are on stage!
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Arrival. Generally speaking you’ll meet the
receptionist first. You should volunteer why you are here and with whom
you have an appointment. Expect to wait and to possibly fill out forms
requested by human resources.
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Lights, camera, action -- Smile! Your next contact will
most likely be someone from personnel, an administrative assistant to the
hiring authority, or the even the hiring authority himself. A look into
the other person’s eyes, a firm handshake, an enthusiastic hello followed
by “I’m Mary Doe” is appropriate. Eye contact is essential throughout the
entire interview cycle. The next step could be testing, meeting several
members of the team, or simply a walk back to the interviewer’s office.
The best approach here is only to respond to someone who initiates a
conversation.
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Most interviews are comprised of a chronological
section and a topical section. The chronological interview is a review of
your job history from your most recent position back to your earlier work,
education, and so on. In most cases, this process should take less than 10
minutes. A solid command of your resume will keep this moving, but
remember, your resume is not your selling tool! Your objective is to get
to the most critical aspect in the entire process, the topical interview,
and getting to the topical interview is controlled by the candidate! A
simple question such as “Mary, what will my first assignment be at the ABC
Company?” is appropriate. The idea is to transition from focusing on what
you’ve done in the past to determining how your skills match up to the
needs of the company. The interviewer welcomes this assertive approach.
Unless the candidate seizes the initiative, the interview can become
bogged down, and all of your preparation to present yourself is wasted.
There is a rhythm to the interview, and both parties sense when things are
not moving along at a comfortable pace. To get an offer, the candidate
must take responsibility for presenting his case. This can only happen
during the topical interview.
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The topical interview is the most strategic aspect of
the entire process. Mastery of this main element is critical. During this
stage, you will find out what is expected of you. You must convince the
interviewer that you either have all of the skills required or are highly
capable of learning whatever skills you may currently lack. You must draw
upon your prepared scenarios in a confident, natural way. Appearing to be
manipulative or reciting "canned” speeches is counter-productive, and will work
against you.
The question, “Mary, what will my first assignment be at
the ABC Company?” is a strategic probe designed to identify your initial
responsibilities. The interviewer will be forthright on what the duties of
the position are. Bear in mind that she already has a good idea that you
fit the assignment or she wouldn’t be spending time interviewing you. Your
job is to reinforce her decision. You do this by relating the required
activities to your previous experiences or knowledge of the topic.
For example, if the interviewer said, “We take a team
approach to project management here at the ABC Company. You would be
expected to participate in such groups immediately and be able to lead
teams within six months.” Your response must include examples of your
participation as both a leader and a participant. A key here is not to use
the word “follower.” Relate how all team members made valuable
contributions to the project and specifically cite two or three. This
indicates you understand all team members are responsible for
contributing.
Another activity is the financial management of the
business. For example, the interviewer relates, “As the district manager,
you will be responsible controlling budgets, including variable costs. We
expect our supervisors to both anticipate expenses and take pro-active
measures to address deficiencies. Since this position reports to the vice
president of operations, she expects a time and action plan to address
both opportunities and challenges on a monthly basis.” This is a great
opportunity to demonstrate your business acumen. Use examples, including
real numbers and people, to discuss how you and your team improved
variable costs such as food cost, beverage cost, labor cost, energy cost,
paper cost, and so on. This is a perfect time to give credit to
supervisors, peers, and direct reports who made valuable suggestions,
demonstrating leadership that cuts across a number of levels. Suggest you also have found that building sales is a key to
reducing costs as well. Relate steps you and your team took to improve
sales. These could be as simple as implementing a standard that floor
supervisors must visit with every customer to thank them for their
patronage, or describing a local marketing plan and its success.
As the candidate, you must ask “what else” questions
throughout the topical interview. Your purpose here is to present your
credentials as completely as possible. Your research into the company and
your anticipation of likely questions should have prepared you for the
topical interview. Be assured that all the “tough” questions will be
surfaced, though they may appear in a different form or context. You can
help the interviewer by volunteering answers to these questions during
your presentation. In the financial area, for example, you could begin
your answer by saying, “One of things that made me interested in your
company is that you increased existing store sales and profits during your
expansion. So, I knew I would fit in here because I think that’s really
important. Here’s how I’ve worked on those P & L issues in the past.”
Remember the overtime question? You can take a pro-active
approach there as well. In that
same financial area, you could say, “The financial
management of the business is an area where I excel. My personal method is
to spend quality time away from the operations in a quiet environment so I
can concentrate on comparing the variable costs of similar locations. This
extra effort has always paid off. For example, I still held the standard
monthly meetings, but this extra time enabled me to make some positive
suggestions to my direct reports.” Does that sound like someone who
watches the clock? No way.
To summarize, during the topical interview, keep the
conversation positive, and answer each question as completely as you can.
There will not be a second chance. Indicate you have a long-term interest
in the company, and that you would enjoy working with the person with whom
you are interviewing. Answer all questions honestly and in a positive
fashion, using simple words like will and can, not idea words such as
perhaps or might. Lastly, ask for the offer! That’s why you came here,
right?
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Ask for the offer. This is the closing part of the
topical interview. Tuning in to the rhythm of the interview, both parties
sense the time has come to conclude the interview. The candidate must take
the initiative here, just as in the transition from chronological to
topical interview. A simple question such as: “Do you think I am qualified
for the position?” indicates you feel you have presented your case
convincingly. Though the interviewer may answer in a variety of ways, the
most likely of which is that she will be interviewing additional
candidates, you should say that you really feel that you are
well-qualified for the position, you think the job is perfect, and you
would like to have the job. Thank the interviewer for her time and tell
her you look forward to working with her in the future. Her response will
be to close the interview. This may mean you will now be interviewing with
another person, or that the process is complete. You should approach the
ensuing interviews in this same manner. If the interview is complete, you
should exit with a statement that is positive. Restate that you can do the
job and that you will contribute to the company. Thank the interviewer,
and then the receptionist as you leave.
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Company Evaluation. Within 30 minutes of completing the
interview, use your scorecard to grade the company and the position. If
the location of the position is perfect, you should put the maximum number
of points in that matrix slot. Fill in the scorecard for each criterion
and total the points. This is the overall score.
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Write a Thank You Note. Your note or notes should
indicate that upon review your interest in the position has gotten
stronger, and you are confident you will contribute to the success of the
company. Thank the interviewer and say you look forward to visiting with
her again soon.
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Self-Analysis. Only you know what points you failed to
mention, or which parts of the interview did not go as well as you
anticipated. This is not about second-guessing what occurred! This is to
insure that your next interview is even better than this one. The
interviewer did not prepare for the interview to the extent that you did.
She has no idea of what you left out, and is judging you purely by what
happened during the interview. Do not leave out an evaluation of such
non-verbal signals, including body language. Did you look directly into
the eyes of the interviewer? Was your handshake firm and confident? Did
you take a seat before the interviewer had settled into hers? These are
all cues that you should review. Identify areas for development and work
on them while they are fresh in mind.
VII. I Got the Offer, Now What?
Congratulations! It’s over, or is it? If you’ve done a
good job, you should have more than one offer from which to choose. Or,
you may not yet have received all offers and are not ready to make a
decision. If you’ve got all the offers in hand, you should be able to use
your scorecard to point you in the right direction. One caution here. Use
the scorecard, not the personality of people you met to determine your
choice! You will be working for the company, not just the person. A common
error is to identify a mentor, join a company, and then find the mentor
receives a promotion, transfers or even joins another company. In your
criteria you most likely included a score for this issue, so don’t count
it twice. Secondly, if the offer is deficient in a specific area, there
may be an opportunity to negotiate. Before accepting or declining, you
should explore what options may be available. One suggested approach is:
“I am really interested in joining the ABC Company, and I think your
overall offer is fair. I would, however, like to ask if there is room to
negotiate on some minor issues.” This sounds much better than: “Comparing
your offer to others, your salary offer is $2,000 less than others I am
considering.” If you are truly interested in the ABC Company, the first
statement conveys that interest. The second statement sends a message that
you are concerned about salary at the onset, perhaps sending a negative
message. If, however, your research shows that the offer is in low in the
range of salaries for this position, it would be perfectly okay to
approach the salary issue, just do it differently. You could actually use
the first example as a way to transition to the salary issue! Read the
first example! Now salary has become a “minor issue,” not a stumbling
block!
If you are waiting on other offers, you should tell the
person making the offer that you are not ready to make your final
decision. You must ask if there is a deadline for making the decision. How
do you do this? “Mary, working for the ABC Company is one of the most
important decisions I will ever make. I would like additional time to
review your offer, so I can make the best decision. I understand you are
probably interested in other candidates as well, so I do not want to ask
for an unreasonable amount of time. Do you feel that it is reasonable for
me to give you a decision by the fifteenth of this month?” Mary will give
you a specific answer. She may even volunteer that there is room to
negotiate if that is what is keeping you from making a commitment. Mary
also is intrinsically aware that you are on a job search and suspects you
are interviewing with other companies. Being considered by other companies
is healthy for everyone involved. Be honest in this process. Do not
attempt to “extort” additional money or benefits. You will lose the offer.
What happens with the other companies, once I have set a
deadline with the ABC Company? You will need to be pro-active. Check your
scorecard. In which companies are you truly interested when compared to
the company that has made an offer? Which ones are now out of
consideration?
First call the companies in which you have an interest.
“I am very interested in the XYZ Company, and am eager to receive your
offer. As you may already know, I am interviewing with several companies,
one of which has made an offer. I want to make the best decision possible,
in a reasonable amount of time. I really believe I could contribute to the
XYZ Company. Do you know if I will be receiving an offer shortly?” Jane at
the XYZ Company will understand. Her response may be that you have been
excluded from consideration and you will be receiving a rejection notice
shortly. She may say that she will be unable to make an offer until after
the fifteenth. Or she may say they will reach a decision within a couple
of days. You will have to base your response upon her comment, but be
prepared for all of these scenarios. The reason you make these calls
first, rather than call those in which you do not have an interest, is
that rocks may turn into diamonds. What if the companies in which you have
the greatest interest are not interested in you? Perhaps this puts the
others back in play. Follow this method exactly.
Only when you’ve received all offers and made your
decision do you eliminate companies. It is standard practice to call each
company after you’ve made your choice. Thank them for the opportunity and
tell them you enjoyed meeting with them. Tell them after careful
consideration, you have taken a position with another company. Do not tell
them the name of the company.
VIII. “Woe is me.” Now what?
What happens when the company that has the best “score”
rejects you for another candidate? It’s really over then, right? Maybe,
and maybe not. Sometimes it turns out that you may not be the first
choice, but you still get the job! Suppose the candidate they choose
doesn’t work out for some reason. You could still get an offer. Or,
perhaps, you weren’t right for this specific position, but you may be
perfect for another. Here’s a suggested approach: “Mary, I really want to
work for the ABC Company and would appreciate being considered for other
opportunities with your company. Do you feel that I have the skills to
work for the company?” This opens the door for future opportunities and
tells Mary that if her current choice doesn’t work out, she should contact
you. Do not expect Mary to risk any liability by telling you why you
didn’t get the offer. She may say: “This was a very difficult decision,
and I hope you understand.” It may or may not have been difficult.
Concentrate on getting your other offers lined up and
checking your scorecard. Don’t tell me you didn’t get any offers! You must
not have followed the Road Map to Success!
Company Research Form
| Company name: |
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| Address: |
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| Phone number: |
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| Fax number: |
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| Website address: |
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| Five facts I learned about the company: |
| 1. 2.
3.
4.
5. |
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Field Research |
| Location visited: |
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| Observations: |
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1.
2.
3.
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| Other Notes: |
|
Personal Scorecard
| Criteria |
Potential Points |
Co. A |
Co. B |
Co. C |
Co. D |
Co. E |
| 1. |
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| 2. |
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| 3. |
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| 4. |
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| 5. |
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| 6. |
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| 7. |
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| 8. |
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| 9. |
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| 10. |
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| Totals
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100
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| Intangibles
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Refer to the criteria in Section V., ”Develop criteria
and a scorecard.” The 18 criteria listed are suggestions that have worked
well for other candidates. This does not preclude use of other criteria
that is particularly salient for your individual circumstance. It is
vital, however, that you apply the same yardstick to all companies. An
intangible is a plus or minus score based upon gut feeling. What’s that?
The feeling in your stomach that even though your head and your heart are
saying this could be a good thing, your stomach is saying the opposite.
Another intangible might be, “ I can’t put my finger on it, but something
just isn’t right here.” A plus intangible: “This place fits me like a hand
in a glove.”
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