|
From: Guy McNeil, Travel Centers of America
Hello my
friend!
We (my group, 165 QSRs) designated improving
food cost (margin) as one of the top two focus items for our
team in 2004. Here is the approach we took:
- The vast majority of all food cost problems is theft of sales.
- We began distributing a "Missed Sales Opportunity Report"
that
converts "seemingly minor" percentages into real sales.
For example: A Burger King unit does $100,000
a month in sales, with a budgeted food cost of 29%. It ran 31%,
which translates into $2,000 in "missing food". To give added
perspective the all parties involved, we convert that $2,000
into food items, i.e. for that amount we could purchase over
1,000 lbs. of burger patties! There is no possibility that much
product could have been stolen, wasted, or even eaten. THE REAL
CULPRIT is in all probability theft of sales. The "missed sales
opportunity" is calculated as follows:
$2,000 ("missing food $") divided by the
BUDGETED food cost (29%) = $6,890 "missed sales opportunity".
This means the "missing" $2,000 in food could
have generated $6,980 in sales. It is much more logical that we
lost CASH (money that didn't make it into the drawer) rather
than "1,000 lbs. of burger patties", for example. Hence that 2%
we were off in food cost might actually be a $7,000 cash
shortage!
- We began to eliminate any signs of
"markers", i.e. pennies in the quarter slots that represent $5
(which can be "skimmed" off without detection), paper
clips/sugar packets (potential "markers") in or around the
registers, we added "no receipt your food is free" signs, etc. -
We took away the ability (cash handlers) to make voids or
deletions (only mgrs. had capability), we scrutinized employee
meals (too high & they are giving it away, too low and they are
eating for free).
Making a long story short (I'm at work), we
are currently running even with last year's food cost despite a
40% increase in chicken (imagine the impact to our 30 Popeyes!),
25% in beef, 90% in grease, 30% in cheese, etc.
Hope this helps! See ya Peter!
Guy (McNeil), Travel Centers of America
|